The history of Claudia&JuliaUpdated 7 months ago

Our Beginnings

Claudia&Julia started as a small project at the end of 2012. We wanted to start a business and create something of our own, apart from our jobs. Something that would allow us to explore our creative side and where we could put all our love, something much easier when you have your own company.

Our family had a kitchenware store in Manresa, and at that time, they were selling De Buyer cast iron pans very well and recommending them as an alternative to non-stick pans (especially for certain cooking methods). We were surprised not to see these pans in other stores and that it was almost impossible to find them online in Spain.

Then we realized that there wasn’t a store like Claudia&Julia, with a clear commitment to traditional cooking and cast iron utensils. We had found our project! In just a few days, we created this kitchenware store as we had imagined it. A small online store for kitchen utensils with very few products (mainly De Buyer, Le Creuset, WMF, and Emile Henry), which we wanted to manage like traditional stores: explaining the products very well and their uses, and treating customers the way we like to be treated.

Love is Our Secret Ingredient

At Claudia&Julia, over these 10 years, we have tried to put the utmost love, care, and respect into selecting the products in the store, the recipes we have shared, and in the treatment of the people who make up Claudia&Julia: our team, collaborators, suppliers, and customers.

Love represents better than any other feeling the act of cooking: we do it daily to take care of ourselves and often to gather loved ones around the table. Cooking is, without a doubt, an act of generosity and love. It is our secret ingredient.

Claudia&Julia Today

Today, Claudia&Julia has reached an annual turnover of 3 million euros and has a team of 12 people and several external collaborators. We have become one of the leading quality kitchenware stores in Spain, collaborating with the main culinary content creators and receiving constant support from the best kitchenware brands in Europe.

In these 10 years, we have processed over 200,000 orders for more than 100,000 customers (some have been with us for these 10 years), we have achieved over 50,000 verified customer reviews (with an average of 4.8 out of 5), and more than 100,000 followers on social media. In addition, we have a private Facebook group with 15,000 members who share recipes and their love for traditional cooking.

We feel very proud and grateful for where we have come, but we will always try to maintain our essence: love for cooking, commitment to the best brands, and respect for our customers.